Culture:
Can influence
our buying patterns depending on where we place our values. In the case of Barbie,
we have outfits for her to look sexy and thin, this shows our values. For Islamic
people their Barbie wares the cloths that are valued over there, also on the
box it states what values their Barbie has for family and religion. 
Subculture:
Subcultures
can influence consumer behavior since we all have different beliefs and values.
Subcultures are small groups that make up a large group. There's no way to make
something appeal to everyone so they have ads or ways of advertising to select
groups. In the case of my example you wouldn't find a jock reading a magazine about
Goths.
Social class:
Depending on
your social standing, you may make different decisions. For instance if you are
a Harvard graduate and make $200,000 a year, I highly doubt you would be found
shopping at Aldi's, you would be seen some place more upscale. 
Reference Groups:
This is a
way we use to help make decision. For example if we were to decide to go out to
eat a restaurant, we first would look to others to give us their opinion on it.
After seeing an example similar to mine, you would first look up reviews on
this company to make sure you were making a wise decision before loading the
family up.
Situational determinants:
This would
be when your shopping or watching something and it catches your eye where you
find it appealing by use or design. My example given could appeal to a large
group of people for a variety of different uses. It could be the design is
attractive, someone thought it would be funny, someone that drinks a lot, etc.http://www.youtube.com/watch?v=zuDtACzKGRs
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