For this weeks assignment I choose to use the direct advertising piece from the Voice since I throw out all my other junk mail the second I receive it. It does capture my attention since it has a range of colors on it with various font sizes. However it doesnt reach me as a consumer since I dont see a need for the news to be paid for when I can get it on google or yahoo for free. The mail piece does mention how often it is updated and what a low cost it is but it doesnt give me a need to go through them. Overall though it does a nice job of showing what they are about and I like the examples on the right side of their paper.